Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […]
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even their most established consumer bases.
“Is Your Customer Experience Technology Helpful or Creepy?” by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article outlines the role of technology at SXSW and then segues into a slideshow, which emphasizes different points to consider in evaluating your […]
There’s plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your employees, and eat away at your profits.
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven alerts permit you to become far more proactive in managing your customers. Your customer-facing team is valuable, but their […]
There’s a lot of pressure put on sales reps to produce. It’s a tough game that often produces quick burnout. To make things even worse, many sales reps arrive at work each day with the fear they’re only as “good” as their last sale. Sam Laber shares some excellent suggestions about what managers and sales development reps can each […]
At a glance, Liam McIvor Martin has provided the world with some critical information about how and where employees spend their time on the Web. Keep in mind that the keyword is ‘employees’. What it may indicate is that the most used website (Google Docs) and the most used app (Skype) are tools that people use to communicate fast […]
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […] 
WordPress is one of the most popular back-ends for websites to use. Some estimates say that nearly 19% of all websites use WordPress. 
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even their most established consumer bases. 
“Is Your Customer Experience Technology Helpful or Creepy?” by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article outlines the role of technology at SXSW and then segues into a slideshow, which emphasizes different points to consider in evaluating your […] 
There’s plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your employees, and eat away at your profits. 
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven alerts permit you to become far more proactive in managing your customers. Your customer-facing team is valuable, but their […] 
There’s a lot of pressure put on sales reps to produce. It’s a tough game that often produces quick burnout. To make things even worse, many sales reps arrive at work each day with the fear they’re only as “good” as their last sale. Sam Laber shares some excellent suggestions about what managers and sales development reps can each […] 
At a glance, Liam McIvor Martin has provided the world with some critical information about how and where employees spend their time on the Web. Keep in mind that the keyword is ‘employees’. What it may indicate is that the most used website (Google Docs) and the most used app (Skype) are tools that people use to communicate fast […] 