Chad Burmeister takes a sledge hammer to the nail with information that reminds us that up to 70 percent or more of a company’s inbound leads are lost because sales reps aren’t able to pick up the phone and respond to leads. On average, it takes a rep 46 hours to call back. The rep […]
K.V. Rao is spot on about his concern that enterprises have been left out in the cold with respect to historical data reporting that doesn’t answer the question of how the company is performing. Companies like Salesforce have introduced “Salesforce Wave” and the Analytics Cloud. Hopefully, these tools will give marketers a better means of […]
Ken Beam provides an excellent overview of problems that may surface when marketing SaaS products through resellers or referral partners. There’s a difference between the two entities. Here’s the breakdown:
Curt Raffi offers up interesting insights about what he would do if he could turn back the hands of time. Whether you’re 22 and just starting out, or a seasoned pro looking to upgrade or change directions, there are some common sense approaches that apply to everyone in life. Understanding your business technology is at […]
Jay Quiles offers some quaint insights about the advantages and benefits of getting your superiors to learn more about you and what you do on the job. Of course, accomplishing this task can be a challenge, depending on the size of your company and your CEO ’s disposition. So, there are a number of things […]
Ramakrishnan M brings his knowledge and experience to bare as he reminds us of the importance of firms being able to focus on conversion. No doubt, getting conversions is becoming more of a challenge. Here are a few of his suggestions.
Wendy Kelly speaks to the fact that if you can teach one person you can teach many. Why not package your knowledge in 2015 and provide an online course for people in your network? There are notable pioneers, like Seth Godin and Guy Kawasaki who pioneered the concept of permission marketing. They understand the nuances […]
Anubhav Saxena reminds us of the The Outsourcing Institute’s annual Wall Street Tech conference on June 2, 2015. Conference highlights will include cloud computing, automation, mobility, and cyber security/compliance. These are all areas that interest and can benefit Wall Street. The conference’s presenters plan to explain how changing and evolving technologies will spur future innovation, […]
Mike Roberts offers timely information on the merits of Applicant Tracking Systems (ATS). At present, there’s a lot of controversy surrounding their use. Recruiters feel they’re necessary, while a growing number of job applicants are displeased with the results. The big challenge for many recruiting companies is that they haven’t prepared for the onslaught of […]
Katherine Noyes reports that IBM has launched a new security intelligence to help businesses and organizations surmise whether a threat is real or if it’s a simple anomaly. The intelligence system can draw data from more than 500 supported and separate data points that include devices, applications and systems. It will also generate more than […]