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Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering software as a service, it seems like the […]
Increase SasS sales in 2016 with new web-base marketing techniques. Embrace the intimate audience social media brings as you continue to expand your customer base in the coming years. The world has moved online and you should make your name known. One key technique to facilitate this growth is incorporating an Influencer.
So how ready are you to crush your product sales numbers in 2016? Since it’s the beginning of a new year we’d like to help get you started in the right direction towards making that happen. Most of the SaaS providers we provide payment gateway solutions to are forever testing new ways to increase their […]
In general terms, inbound marketing is about leading people to your website from other areas across the Internet. The attraction is the key to this method of online advertising, but often marketers resort to interruptive technologies like banners and popup ads, cold-calling, and email campaigns.
Metrics driven business models are the wave of the future. However, many early adopters of the metrics-driven method have limited themselves to only measuring the metrics that they feel are the most important. In some cases, they may have actually been limiting the usefulness of their data by not gathering enough information about the total […]
While IT, and SaaS specifically, are booming industries right now, it is easy to get dazzled by the possibilities and miss out on the important building blocks of an effective marketing strategy.
Content marketing can be an extremely valuable strategy for SaaS companies. It’s one of the best ways to get qualified leads for your business. It can also be a powerful way to build your brand. Content marketing is a chance for you to get your message across in a way that’s helpful and educational.
As many as 310 adults out of 100,000 start new businesses every month. While that percentage may seem small, incremental at best, it is an important and welcomed sign of business activity. The fact remains that unemployment, wage growth, and productivity are driven by new entrepreneurial activities.
Software-as-a-service, also termed SaaS, isn’t exactly new, but it is quickly growing in popularity as the best way for businesses to access important applications.
Minimizing Credit Card processing decline rates: The dirty secrets [and what to do about them]