Software as a Service, or SaaS, marketing can be competitive. Which shouldn’t come as kind of surprise to you. You’re not the type to let a little stiff competition stand between you and the success of your SaaS? Good. The 21 tips that follow will help you jump ahead of your competition for good once you […]
If you are running a SaaS (Software as a Service) business you are always looking for good advice that can propel your business forward. Here are summaries of six articles that provide solid useful advice on SaaS marketing strategy and SaaS marketing metrics that you can use. If you want to read them more fully, […]
Lifetime Customer Value For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer acquisition.
Sure in-house IT has worked for us and may still have its place in some environments. However, with all the start-ups popping up, a solution was necessary to meet the demands of businesses in need of a more efficient way to manage software. SaaS is shaping up to be the leading trend for software-driven operations […]
MacGyver had a knack for finding a quick solution to an immediate problem. It’s this same frame of mind that’s required to meet the needs of potential customers you hope to reach through SaaS marketing. An effective SaaS marketing strategy is one based on an understanding to the typical SaaS marketing funnel that’s also built on […]
The old adage is definitely true—a lie told often enough becomes the truth. Of course, we’ve all had this experience before, often discovering that some of the “facts” we were taught in elementary school are not true. However, this phenomenon is not necessarily something that just occurs in childhood.
In today’s SaaS world, personal branding is everything. A strong, optimized LinkedIn profile can brand you as a professional in the eyes of the world. Your profile provides the perfect opportunity to share your accomplishments and showcase endorsements.
The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is equally important that business owners and their representatives have accurate knowledge about current and emerging sales and marketing trends.
Many SaaS companies have difficulty attracting new customers. Despite the fact that many of them receive a healthy number of new signups, they have difficulty converting the signups into active users. When you run a SaaS company, there are a few major goals that you should strive to accomplish.
Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering software as a service, it seems like the […]
Software as a Service, or SaaS, marketing can be competitive. Which shouldn’t come as kind of surprise to you. You’re not the type to let a little stiff competition stand between you and the success of your SaaS? Good. The 21 tips that follow will help you jump ahead of your competition for good once you […] 
If you are running a SaaS (Software as a Service) business you are always looking for good advice that can propel your business forward. Here are summaries of six articles that provide solid useful advice on SaaS marketing strategy and SaaS marketing metrics that you can use. If you want to read them more fully, […] 
Lifetime Customer Value For companies that bill their customers on a monthly basis there is one metric that guides all of your marketing/sales efforts. Knowing Lifetime Customer Value [LCV] is like having a Secret Weapon in your battle for customer acquisition. 
Sure in-house IT has worked for us and may still have its place in some environments. However, with all the start-ups popping up, a solution was necessary to meet the demands of businesses in need of a more efficient way to manage software. SaaS is shaping up to be the leading trend for software-driven operations […] 
MacGyver had a knack for finding a quick solution to an immediate problem. It’s this same frame of mind that’s required to meet the needs of potential customers you hope to reach through SaaS marketing. An effective SaaS marketing strategy is one based on an understanding to the typical SaaS marketing funnel that’s also built on […] 
The old adage is definitely true—a lie told often enough becomes the truth. Of course, we’ve all had this experience before, often discovering that some of the “facts” we were taught in elementary school are not true. However, this phenomenon is not necessarily something that just occurs in childhood. 
In today’s SaaS world, personal branding is everything. A strong, optimized LinkedIn profile can brand you as a professional in the eyes of the world. Your profile provides the perfect opportunity to share your accomplishments and showcase endorsements. 
The strategies that you use for creating lasting client relationships must involve more than understanding individual customers based on their buyer types and known and unknown personal-, business- and/or industry-related needs. We believe that it is equally important that business owners and their representatives have accurate knowledge about current and emerging sales and marketing trends. 
Many SaaS companies have difficulty attracting new customers. Despite the fact that many of them receive a healthy number of new signups, they have difficulty converting the signups into active users. When you run a SaaS company, there are a few major goals that you should strive to accomplish. 
Let’s be honest, there’s no such thing as too many users, but there definitely is such a thing as not enough users. So, are you getting enough of them? How are you going about getting them? When you look at a lot of the companies that are offering software as a service, it seems like the […]