Technology advances in such ways that reliable technology gets replaced by more efficient technology. Software like Microsoft Access was once the main software that many businesses used to track sales, customer information and countless other things before it was replaced by platforms that could handle this with little setup.
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […]
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even their most established consumer bases.
“Is Your Customer Experience Technology Helpful or Creepy?” by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article outlines the role of technology at SXSW and then segues into a slideshow, which emphasizes different points to consider in evaluating your […]
There’s plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your employees, and eat away at your profits.
Top 5 must haves before integrating with any Payment Gateway. The #1 MUST HAVE is probably the least thought about decision making criteria yet arguably the most important.
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven alerts permit you to become far more proactive in managing your customers. Your customer-facing team is valuable, but their […]
Originally Posted on Forbes: 
Technology advances in such ways that reliable technology gets replaced by more efficient technology. Software like Microsoft Access was once the main software that many businesses used to track sales, customer information and countless other things before it was replaced by platforms that could handle this with little setup. 
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […] 
WordPress is one of the most popular back-ends for websites to use. Some estimates say that nearly 19% of all websites use WordPress. 
As technology evolves and Internet-based applications become more interactive with users, the most effective methods of marketing become active rather than passive. This change has forced businesses to rethink the very way that they market to even their most established consumer bases. 
“Is Your Customer Experience Technology Helpful or Creepy?” by Jeannie Walters serves as a brief, but invaluable, wake up call for those in business and business owners to take responsibility for their customer experience technology. The article outlines the role of technology at SXSW and then segues into a slideshow, which emphasizes different points to consider in evaluating your […] 
There’s plenty of visible and hidden costs when it comes to running a business, but one of the most threatening ones tends to be the cost of fighting internal threats. These are the types of unseen attacks that can ravage your business, annoy your employees, and eat away at your profits. 
Amanda Saunders reminds marketers how important it is to put an early warning system in place to put out potential fires that might result from ignoring your customer’s needs. Every customer need unmet is a threat to a potential up-sell. Data-driven alerts permit you to become far more proactive in managing your customers. Your customer-facing team is valuable, but their […]