First-hand tips on how to improve your website productivity

“You never get a second chance to make a good first impression”. What’s true in life and it’s especially true with how your website looks to new viewers. Just a ONE SECOND delay leads to your page losing 11% page views, a 16% drop in customer satisfaction, and a whopping 7% loss in conversion! One second! And 40% of customers will just give up if it takes more than five seconds. And on top of this, search engines now utilise these usability metrics to help determine how high they rank your website. So not only will a sluggish site put your potential customers off, it will stop some even finding it! Luckily, there are many options you can tweak to juice up your site speed. Here’s our top 5….

• Reduce your JavaScript files or defer their loading

Browsers stop loading your JavaScript files as they process the loading of your web page. One way to minimise the loss in loading speed here is by bundling all your files into one- this way you reduce the number of HTTP requests the browser makes to access the files. Another option is to defer the Javascript loading, so it’s done after the rest of the page is finished and won’t disrupt your customers’ user experience.

• Compress large media files and images

Images and video are great tools to grab attention on your website as well as showcase your product/service. However, loading these larger files takes its toll on the performance of your site. Luckily this one is quite an easy fix. By compressing the files you can keep the content and gain some precious page-loading speed.

• Avoid too many plug-ins

Too many plugins can also be a drag on your loading times and the longer you’ve had your site, the more plug-ins you’re likely to have. Here you need to make an effort to keep an eye on which ones are slowing you down and which ones are absolutely necessary and delete accordingly.

• Allow website caching 

Using website caching means that your reader can see your site data without necessarily having to reload it each and every time. The best option for you here will depend on what platform your site’s built on.

• Consider other web hosting options 

Shared hosting is a popular option when you first start your website. It’s quick and it’s cheap. But as your web traffic increases so do your hosting requirements, and sharing resources with lots of others on the same server can really slow you down. Dedicated hosting is obviously more expensive but as your site gets more popular it may be a false economy sticking with the other option just because it’s cheaper. So, as you can see, improving your website productivity is not a quick fix but it IS achievable and it IS essential. seobrotherslv.com always recommends you pay this small cost with a little bit of time and effort now instead of paying the price with customers and conversions down the line!

About the author

Alex Lysak is a CEO at SEOBROTHERS team. He has 10 years of experience in online marketing. He is building a strong iGaming affiliate team and aiming to become number one in this niche worldwide.