Technology advances in such ways that reliable technology gets replaced by more efficient technology. Software like Microsoft Access was once the main software that many businesses used to track sales, customer information and countless other things before it was replaced by platforms that could handle this with little setup.
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […]
Technology advances in such ways that reliable technology gets replaced by more efficient technology. Software like Microsoft Access was once the main software that many businesses used to track sales, customer information and countless other things before it was replaced by platforms that could handle this with little setup. 
Alex Cohen drives home the difference between SaaS marketing and other forms of offline and online marketing. Marketing has always been about the product and satisfying the customer’s needs. However, SaaS marketing deals with a whole new set of complex variables. Among the most important variables is trust. Can customers trust both the product and the company whose job it […]